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Strategic
Fund
Development
Basic
Approach/Concept
q
Commitment
of CEO and board to the development program
q
Complete
integrity
q
Principal
concern is top-quality education
q
Good
business management procedures are absolute necessity
q
Long-range
planning
q
Public
relations as pre-requisite
q
Invite
substantial investments
q
Goals
and objective clearly written
q
Negotiate
from position of strength
q
A
positive attitude is paramount and permanent
q
Publics
must be involved with the institution on a continuing basis
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Crisis
Fundraising
Basic
Approach/Concept
q
Panic
reactions to negative deficits start process of fundraising
q
Crisis
orientation
q
Project-oriented;
year-to-year
q
Temporary
solutions
q
Limited
objectives--short range
q
Shaky,
unreliable, insecure
q
Immediate
solution demanded
q
Amateur
approach; stopgap measures
q
No
planned continuing efforts; hit and miss; no long-range plan
q
Band-aid
approach
q
Negotiate
from position of weakness--"help," "need,"
"poor," "assist"
q
Rely
on gimmicks
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