1.
Indicate that their gift arrived in this morning’s mail.
2.
Praise their generosity. . . and encourage their faithful
donations.
3.
Tell them how their support encouraged your staff or the
beneficiaries of their gift.
4.
Tell them that others are also giving and that their gift
added to others is having a significant impact.
5.
Give an example of the recent results of one of your
programs.
6.
Tell them the story of a person who’s benefited from your
organization’s efforts.
7.
Report on a recent event or program sponsored by your
organization.
8.
Announce an upcoming event. . .that’s possible because of
their generous support.
9.
Discuss a societal trend or current event that dramatizes the
need for your organization’s work.
10.
Report on some aspect of your organization’s growth or
impact.
12.
Invite them to consider giving regularly by enclosing a
contribution card (showing each month) that they can return with
their next gift.
Source:
Adapted for camps from information in: 999
Tips, Trends and Guidelines for Successful Direct Mail and Phone
Fundraising. Strathmoor
Press. Copyright 1993. Used by Permission for Brian
Kluth's book, "Out of the Woods - A Guide to Funding Christian
Camps and Conference Centers".
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