46.
It’s hard to believe, but. . .
47.
I know you’ll be interested to know that. . .
48.
I know you’ll want to be a part of this. . .
49.
Let’s be frank.
50.
I have a secret.
51.
You’ve been chosen. . .
52.
If you’ve seen the recent headlines, you’re well aware. .
.
53.
Someone you know. . .
54.
I’d like to say it isn’t so.
Outstanding
Ways To Use The Word “You” In A Fundraising Letter
1.
Thank you for. . .
2.
Thank you very much for. . .
3.
Thank you again for. . .
4.
As you know,
5.
I’m writing you today. . .
6.
I’m sure you’ll agree that. . .
7.
With your generous support,
8,
Because you helped,
9.
You are among the first. . .
10.
You’re the kind of person who. . .
11.
I know that you. . .
12.
Would you believe that. . .?
13.
As I wrote you recently,
14.
Did you know that. . .?
15.
I don’t know about you, but I. . .
16.
Will you spend just pennies a day to. . .?
17.
How many times have you said to yourself. . .?
18.
You’re among our most generous supporters.
21.
Now, at last, you can. . .
22.
You’re in for a pleasant surprise.
23.
Have you ever wondered . . .?
24.
. . . may astonish you.
25.
You may never forgive yourself it. . .
26.
The benefits to you are substantial.
27.
You can rely on. . .
28.
You’ll be joining the ranks of. . .
29.
None of this would be possible without your generous help.
30.
You owe it to yourself to explore this opportunity.
31.
You’ve helped in the past, and your generosity. . .
32.
Your membership gift. . .
33.
You’re one of our most generous supporters. . .
34.
You’ve been with us for a long time, and. . .
35.
As one of our newest members, you. . .
36.
I want to tell you about. . .
37.
It’s people like you who. . .
38.
I know, like me, you must feel. . .
39.
You’re such an important friend. . .
40.
Through the years, you’ve been. . .
41.
You’ve shown just how much you care. . .
42.
You may be shocked. . .
43.
You may be surprised. . .
44.
I’ve noticed you haven’t . . .
45.
Working together, you and I. . .
46.
You’re one of the few people who truly understand. . .
47.
You should be proud of what we’ve accomplished together.
48.
With your special gift, ________ can. . .
49.
Your gift can make the difference between. . .
50.
You can help them (grow strong, live a better life). . .
51.
You helped prevent. . .
52.
When _______ happened, you were there.
53.
Have you ever felt like. . .?
54.
Have you ever wished you. . .
55.
Please believe me - you can. . .
56.
Like me, you may. . .
57.
I can tell you from my own experience. . .
58.
I’ve seen firsthand how you. . .
59.
When you join. . .
60.
I’ll be pleased to send you. . .
61.
I need to hear from you by ________. . .
62.
I’ll keep you informed. . .
63.
I’ll want to keep you involved. . .
64.
It may seem to you. . .
65.
You’ve helped so many people with. . .!
66.
Now you can play a leadership role. . .
67.
Can you believe . . .?
68.
Have you seen. . .?
69.
What would you think if. . .?
70.
Because of people like you. . .
71.
You’re just the kind of person who. . .
72.
How can you, as a __________, . . .?
73.
You and others like you are ____________’s only hope!
74.
Have you ever noticed. . . ?
75.
Can I rely on you to. . .?
76.
I hope you’ll consider. . .
77.
You’re someone who. . .
78.
You can rest assured that. . .
79.
You may never again have an opportunity to . . .
80.
You’re not someone to stand by while. . .
81.
Your gift really will make a difference.
82.
What can you do? ______ things:
83.
You, too, can be part of this ________ project.
84.
I want you by my side (again) at this critical time.
85.
This is all possible because of you.
86.
You probably had no idea. . .
87.
Find out for yourself.
88.
Here’s a new opportunity for you.
89.
For you, free of charge.
90.
Reserved for you:
Ways
To Handle Awkward Copywriting Transitions
1.
As I’m sure you’ll understand,
2.
But that’s not all.
3.
[Use subheads.]
4.
But now, for the first time,
5.
Today, more than ever,
6.
Best of all,
7.
Here’s why:
8.
Think of it:
9.
One thing’s for sure:
10.
The truth is,
11.
To show you what I
mean,
12.
I’m hoping you’ll agree.
13.
And there’s more:
14.
It’s that simple!
15.
It’s now or never.
16.
There’s never been a better time.
17.
Am I claiming too much? I don’t think so.
18.
That’s why I’m writing you today.
19.
In addition,
20.
Not only that, but. . .
21.
And. . .
22.
Now,
23.
Next,
24.
[Indent paragraph]
25.
Before I tell you. . .
26.
As you can see,
27.
Because it’s people like you who. . .
28.
Because there’s no time to lose.
29.
But wait, that’s not all.
30.
Why am I so concerned? Because. . .
31.
Let me explain. . .
32.
In a moment I’ll tell you more about _______, but first. .
.
33.
And, most important of all, . . .
34.
That’s what _______ is all about.
35.
It may seem hard to believe, but. . .
36.
There’s so much at stake!
37.
Let me tell you more.
38.
That’s why I’m asking you to do three things right now.
39.
The recent news from _______ is shocking, but I’m sure you
know. . .
40.
To clarify what I mean. . .
41.
Now is the time to. . .
42.
But wait: there’s more.
43.
Just imagine:
44.
Consider the consequences:
45.
In other words,
46.
Put yourself in their place:
47.
Time is of the essence.
48.
Can you think of a better way to. . .?
49.
It’s sad but true:
50.
I know how you feel about _______ because you ___________.
51.
Will you help?
52.
Are you willing to take the next step to. . .?
53.
Why wait?
54.
It’s clear that. . .
55.
Despite the lack of media attention. . .
56.
I think you’ll agree that. . .
57.
The truth hurts.
58.
I know this isn’t pleasant. . .
59.
As you know very well. . .
60.
Act now, and we’ll. . .
61.
If you really think about it. . .
62.
Ask yourself:
63.
Now that you know. . .
Powerful
Ways To End A Fundraising Letter
1.
Thank you for caring so very much!
2.
You may not know their names, but they’ll carry thanks in
their hearts for your kindness and generosity.
3.
From the bottom of my heart, thank you!
4.
Your investment will bear dividends for years to come.
5.
I’m sure you’ll be glad you did.
6.
Isn’t that what life is really all about?
7.
So you can’t lose!
8.
Don’t miss this unique opportunity!
9.
It’s up to you.
10.
May I hear from you soon?
11.
The future is in your hands.
12.
And that can make all the difference in the world!
13.
I’m counting on you!
14.
In return, you’ll have the satisfaction of knowing that. .
.
15.
Together, we will. . .
16.
With your help, we’ll . . .
17.
The satisfaction you’ll receive is indescribable.
18.
Thank you for joining me in this. . .
19.
I’m looking forward to hearing from you very soon.
20.
Together, I know we can. . .
21.
When you look back at this moment in history. . .
22.
Please, if you feel the way I do, . ..
23.
I can’t think of a better gift to give our children and
grandchildren than. . .
24.
Thank you for your compassion.
25.
I know you won’t be disappointed.
26.
Please, send your gift today.
27.
And I promise to send you __________ just as soon as . . .
28.
Thank you for taking the time to help.
29.
I know I can count on you!
30.
My warmest wishes to you.
31.
You’ll be so glad you decided to help!
32.
You’ll be proud to be part of _________!
33.
The _________ are depending on you!
34.
_________ won’t forget you!
35.
I can’t thank you enough.
36.
I believe you’ll make the right choice.
37.
Please act today!
38.
This is your chance to. . .
39.
With your help, ________ will have a chance to . . .
40.
Please show them they’re not alone!
Ways
To Start A P.S. In Your Fundraising Letter
1.
Thank you again for. . .
2.
If you respond within
the next X days, you’ll receive. . .
3.
If you send $X or more, you’ll receive. . .
4.
There’s not much time.
5.
The enclosed X are yours to keep - out gift to you.
6.
Please use the enclosed X to . . .
7.
If $X is too much for you to give at this time, will you
consider a gift of $Y or $Z?
8.
We need to _______ by ___________, so please send your gift
today.
9.
Your gift of $________ makes it possible for. . .
10.
Please don’t set this letter aside.
11.
Remember, if you respond by. . .
12.
Please take a look at the __________ I’ve enclosed for you.
13.
As a special benefit for the first _________ people who
respond, I’ll . . .
14.
And remember, your gift is tax deductible.
15.
I’ve always regarded you as one of our strongest
supporters, so. . .
16.
Please don’t wait. . .
17.
Every day that goes by. . .
18.
I hope I can count on receiving your gift in the next ______
days.
19.
Please, as always, feel free to contact me at (phone number)
if you have any questions about. . .
20.
If you decide not to join us in this crucial effort, I hope
you’ll take a moment to write and tell me why.
21.
Just as soon as I return from _________, I’ll let you know
how. . .
22.
I need to send that shipment of _______ in the next _______
days, so. . .
23.
Don’t forget. . .
24.
You’ve come through so many times in the past, and I hope I
can count on you again now.
25.
__________ need(s) your help today.
26.
Did you know that. . .?
27.
If you act by _________, . . .
28.
Your gift of _______ will make it possible for ______ to get
___________.
29.
$_________ is just ______ per day!
30.
For less than a cup of coffee a day. . .
31.
I promised ________ that. . .
32.
When I look into the eyes of ________
33.
Unless you and I act immediately. . .
34.
Please know that your gift is _______’s only hope for
__________.
35.
Without your help, _________ don’t stand a chance.
36.
Won’t you please take out your checkbook now and . . .
37.
I hope I can count on you to respond by ____________.
38.
Take a moment right now to look at the enclosed _________.
I’m sure you’ll feel the same as I do:
40.
Remember, to reach our goal by __________, we need. . .
41.
I can’t stress enough how much your support will mean to
us!
42.
With your support, I can’t . . .
43.
It’s members like you who. . .
44.
There’s no better time to. . .
45.
Don’t miss this chance to. . .
46.
I’d like to hear your thoughts about. . .
47.
Don’t delay.
48.
If your check and this letter have crossed in the mail, . . .
49.
What may seem a small gift to you can. . .
50.
I know it’s hard to imagine _________, but . . .
51.
Put yourself in _______’s place for a moment.
52.
All it takes to _________ is $____________!
53.
If you and I don’t do something right now, . . .
54.
If you won’t help, who will?
55.
Remember, every day that goes by without our help, . . .
56.
Please find it in your heart to give. Even just a little gift
will help!
57.
_________ need(s) to know that someone cares.
58.
Thanks to friends like you. . .
Source:
How
to Write Successful Fundraising Letters by Mal Warwick.
Strathmoor Press. Copyright 1994. Used by permission.
Adapted for a book by Brian Kluth,
"Out of the Woods: Funding Christian Camps and Conference
Centers".
Click here to FORWARD this page to others
