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300 Ideas for Writing Effective Fundraising Letters  
 

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300 Ideas for Writing Effective Fundraising Letters

Take some valuable tips from Mal Warwick a direct mail fundraising expert

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MAXIMUM Generosity
Brian Kluth
5201 Pinon Valley
Colo Springs, CO 80919
Cell: 719-930-4000   Email: bk@kluth.org               Web: www.kluth.org

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Strong Leads for Fundraising Letters

1.  Thank you . . . !

2.  Iím writing you today. . .

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Note: If you order the $49.95 special internet package, you will receive this e-manual, the e-manual below, generosity flyers you can use as receipt stuffers, a 40-Day generosity Bible devotional you can consider using in major donor fundraising, generosity verses/photos you can use in newsletters and websites, and other generosity resources.

3.  You are among the first. . .

4.  You may be surprised to learn. . .

5.  Did you know that. . . ?

6.  Donít you wish. . .?

7.  Itís no secret that. . .

8.  Youíve probably said to yourself. . .

9.  Think about it for a moment,

10.  Letís face it.

11.  If you sincerely want to. . .

12.  I wish you could have been with me when. . .

13.  I was sure youíd want to know that. . .

14.  I canít get the image out of my mind. . .

15.  I still wake up in the middle of the night. . .

16.  Iíve just returned from. . .

17.  I need to hear from you this week about. . .

18.  I donít want to waste words or paper. . .

19.  I donít usually write such long letters. . .

20.  We tried to reach you by phone. . .

21.  According to our records, your membership has lapsed.

22.  Will you please take a moment right now to renew your membership?

23.  I want to tell you a story about. . .

24.  You wonít believe it.

25.  As I was passing through __________ recently, I. . .

26.  Iíve just returned from. . .

27.  I want to tell you about a remarkable. . .

28.  Iím writing to invite you. . .

29.  Iíd like to take just a few moments of your time to. . .

30.  I hope youíll take a moment right now to. . .

31.  Because youíve been so generous. . .

32.  Iím writing you this urgent letter today because. . .

33.  Itís been awhile since I heard from you. . .

34.  I have exciting news for you!

35.  Iím writing you today because __________ is/are in grave danger.

36.  Have you ever wondered. . .?

37.  Do you ever feel. . .?

38.  I want to share a recent experience with you.

39.  I want to give you the latest information on. . .

40.  I hope youíll be as excited as I am to learn. . .

41.  Have you ever wanted to be part of. . .?

42.  Have you ever said to yourself. . .?

43.  If youíve always wanted to. . .

44.  Havenít you wondered how you could help. . .?

45.  Itís no surprise that. . .

    

46.  Itís hard to believe, but. . .

47.  I know youíll be interested to know that. . .

48.  I know youíll want to be a part of this. . .

49.  Letís be frank.

50.  I have a secret.

51.  Youíve been chosen. . .

52.  If youíve seen the recent headlines, youíre well aware. . .

53.  Someone you know. . .

54.  Iíd like to say it isnít so.

Outstanding Ways To Use The Word ďYouĒ In A Fundraising Letter

1.  Thank you for. . .

2.  Thank you very much for. . .

3.  Thank you again for. . .

4.  As you know,

5.  Iím writing you today. . .

6.  Iím sure youíll agree that. . .

7.  With your generous support,

8,  Because you helped,

9.  You are among the first. . .

10.  Youíre the kind of person who. . .

11.  I know that you. . .

12.  Would you believe that. . .?

13.  As I wrote you recently,

14.  Did you know that. . .?

15.  I donít know about you, but I. . .

16.  Will you spend just pennies a day to. . .?

17.  How many times have you said to yourself. . .?

18.  Youíre among our most generous supporters.

21.  Now, at last, you can. . .

22.  Youíre in for a pleasant surprise.

23.  Have you ever wondered . . .?

24.  . . . may astonish you.

25.  You may never forgive yourself it. . .

26.  The benefits to you are substantial.

27.  You can rely on. . .

28.  Youíll be joining the ranks of. . .

29.  None of this would be possible without your generous help.

30.  You owe it to yourself to explore this opportunity.

31.  Youíve helped in the past, and your generosity. . .

32.  Your membership gift. . .

33.  Youíre one of our most generous supporters. . .

34.  Youíve been with us for a long time, and. . .

35.  As one of our newest members, you. . .

36.  I want to tell you about. . .

37.  Itís people like you who. . .

38.  I know, like me, you must feel. . .

39.  Youíre such an important friend. . .

40.  Through the years, youíve been. . .

41.  Youíve shown just how much you care. . .

42.  You may be shocked. . .

43.  You may be surprised. . .

44.  Iíve noticed you havenít . . .

45.  Working together, you and I. . .

46.  Youíre one of the few people who truly understand. . .

47.  You should be proud of what weíve accomplished together.

48.  With your special gift, ________ can. . .

49.  Your gift can make the difference between. . .

50.  You can help them (grow strong, live a better life). . .

51.  You helped prevent. . .

52.  When _______ happened, you were there.

53.  Have you ever felt like. . .?

54.  Have you ever wished you. . .

55.  Please believe me - you can. . .

56.  Like me, you may. . .

57.  I can tell you from my own experience. . .

58.  Iíve seen firsthand how you. . .

59.  When you join. . .

60.  Iíll be pleased to send you. . .

61.  I need to hear from you by ________. . .

62.  Iíll keep you informed. . .

63.  Iíll want to keep you involved. . .

64.  It may seem to you. . .

65.  Youíve helped so many people with. . .!

66.  Now you can play a leadership role. . .

67.  Can you believe . . .?

68.  Have you seen. . .?

69.  What would you think if. . .?

70.  Because of people like you. . .

71.  Youíre just the kind of person who. . .

72.  How can you, as a __________, . . .?

73.  You and others like you are ____________ís only hope!

74.  Have you ever noticed. . . ?

75.  Can I rely on you to. . .?

76.  I hope youíll consider. . .

77.  Youíre someone who. . .

78.  You can rest assured that. . .

79.  You may never again have an opportunity to . . .

80.  Youíre not someone to stand by while. . .

81.  Your gift really will make a difference.

82.  What can you do? ______ things:

83.  You, too, can be part of this ________ project.

84.  I want you by my side (again) at this critical time.

85.  This is all possible because of you.

86.  You probably had no idea. . .

87.  Find out for yourself.

88.  Hereís a new opportunity for you.

89.  For you, free of charge.

90.  Reserved for you:

Ways To Handle Awkward Copywriting Transitions

1.  As Iím sure youíll understand,

2.  But thatís not all.

3.  [Use subheads.]

4.  But now, for the first time,

5.  Today, more than ever,

6.  Best of all,

7.  Hereís why:

8.  Think of it:

9.  One thingís for sure:

10.  The truth is,

11.  To show you what I mean,

12.  Iím hoping youíll agree.

13.  And thereís more:

14.  Itís that simple!

15.  Itís now or never.

16.  Thereís never been a better time.

17.  Am I claiming too much? I donít think so.

18.  Thatís why Iím writing you today.

19.  In addition,

20.  Not only that, but. . .

21.  And. . .

22.  Now,

23.  Next,

24.  [Indent paragraph]

25.  Before I tell you. . .

26.  As you can see,

27.  Because itís people like you who. . .

28.  Because thereís no time to lose.

29.  But wait, thatís not all.

30.  Why am I so concerned? Because. . .

31.  Let me explain. . .

32.  In a moment Iíll tell you more about _______, but first. . .

33.  And, most important of all, . . .

34.  Thatís what _______ is all about.

35.  It may seem hard to believe, but. . .

36.  Thereís so much at stake!

37.  Let me tell you more.

38.  Thatís why Iím asking you to do three things right now.

39.  The recent news from _______ is shocking, but Iím sure you know. . .

40.  To clarify what I mean. . .

41.  Now is the time to. . .

42.  But wait: thereís more.

43.  Just imagine:

44.  Consider the consequences:

45.  In other words,

46.  Put yourself in their place:

47.  Time is of the essence.

48.  Can you think of a better way to. . .?

49.  Itís sad but true:

50.  I know how you feel about _______ because you ___________.

51.  Will you help?

52.  Are you willing to take the next step to. . .?

53.  Why wait?

54.  Itís clear that. . .

55.  Despite the lack of media attention. . .

56.  I think youíll agree that. . .

57.  The truth hurts.

58.  I know this isnít pleasant. . .

59.  As you know very well. . .

60.  Act now, and weíll. . .

61.  If you really think about it. . .

62.  Ask yourself:

63.  Now that you know. . .

Powerful Ways To End A Fundraising Letter

1.  Thank you for caring so very much!

2.  You may not know their names, but theyíll carry thanks in their hearts for your kindness and generosity.

3.  From the bottom of my heart, thank you!

4.  Your investment will bear dividends for years to come.

5.  Iím sure youíll be glad you did.

6.  Isnít that what life is really all about?

7.  So you canít lose!

    

8.  Donít miss this unique opportunity!

9.  Itís up to you.

10.  May I hear from you soon?

11.  The future is in your hands.

12.  And that can make all the difference in the world!

13.  Iím counting on you!

14.  In return, youíll have the satisfaction of knowing that. . .

15.  Together, we will. . .

16.  With your help, weíll . . .

17.  The satisfaction youíll receive is indescribable.

18.  Thank you for joining me in this. . .

19.  Iím looking forward to hearing from you very soon.

20.  Together, I know we can. . .

21.  When you look back at this moment in history. . .

22.  Please, if you feel the way I do, . ..

23.  I canít think of a better gift to give our children and grandchildren than. . .

24.  Thank you for your compassion.

25.  I know you wonít be disappointed.

26.  Please, send your gift today.

27.  And I promise to send you __________ just as soon as . . .

28.  Thank you for taking the time to help.

29.  I know I can count on you!

30.  My warmest wishes to you.

31.  Youíll be so glad you decided to help!

32.  Youíll be proud to be part of _________!

33.  The _________ are depending on you!

34.  _________ wonít forget you!

35.  I canít thank you enough.

36.  I believe youíll make the right choice.

37.  Please act today!

38.  This is your chance to. . .

39.  With your help, ________ will have a chance to . . .

40.  Please show them theyíre not alone!

Ways To Start A P.S. In Your Fundraising Letter

1.  Thank you again for. . .

2.  If you respond within the next X days, youíll receive. . .

3.  If you send $X or more, youíll receive. . .

4.  Thereís not much time.

5.  The enclosed X are yours to keep - out gift to you.

6.  Please use the enclosed X to . . .

7.  If $X is too much for you to give at this time, will you consider a gift of $Y or $Z?

8.  We need to _______ by ___________, so please send your gift today.

9.  Your gift of $________ makes it possible for. . .

10.  Please donít set this letter aside.

11.  Remember, if you respond by. . .

12.  Please take a look at the __________ Iíve enclosed for you.

13.  As a special benefit for the first _________ people who respond, Iíll . . .

14.  And remember, your gift is tax deductible.

15.  Iíve always regarded you as one of our strongest supporters, so. . .

16.  Please donít wait. . .

17.  Every day that goes by. . .

18.  I hope I can count on receiving your gift in the next ______ days.

19.  Please, as always, feel free to contact me at (phone number) if you have any questions about. . .

20.  If you decide not to join us in this crucial effort, I hope youíll take a moment to write and tell me why.

21.  Just as soon as I return from _________, Iíll let you know how. . .

22.  I need to send that shipment of _______ in the next _______ days, so. . .

23.  Donít forget. . .

24.  Youíve come through so many times in the past, and I hope I can count on you again now.

25.  __________ need(s) your help today.

26.  Did you know that. . .?

27.  If you act by _________, . . .

28.  Your gift of _______ will make it possible for ______ to get ___________.

29.  $_________ is just ______ per day!

30.  For less than a cup of coffee a day. . .

31.  I promised ________ that. . .

32.  When I look into the eyes of ________

33.  Unless you and I act immediately. . .

34.  Please know that your gift is _______ís only hope for __________.

35.  Without your help, _________ donít stand a chance.

36.  Wonít you please take out your checkbook now and . . .

37.  I hope I can count on you to respond by ____________.

38.  Take a moment right now to look at the enclosed _________.  Iím sure youíll feel the same as I do:

40.  Remember, to reach our goal by __________, we need. . .

41.  I canít stress enough how much your support will mean to us!

42.  With your support, I canít . . .

43.  Itís members like you who. . .

44.  Thereís no better time to. . .

45.  Donít miss this chance to. . .  

46.  Iíd like to hear your thoughts about. . .

47.  Donít delay.

48.  If your check and this letter have crossed in the mail, . . .

49.  What may seem a small gift to you can. . .

50.  I know itís hard to imagine _________, but . . .

51.  Put yourself in _______ís place for a moment.

52.  All it takes to _________ is $____________!

53.  If you and I donít do something right now, . . .

54.  If you wonít help, who will?

55.  Remember, every day that goes by without our help, . . .

56.  Please find it in your heart to give. Even just a little gift will help!

57.  _________ need(s) to know that someone cares.

58.  Thanks to friends like you. . .

Source: How to Write Successful Fundraising Letters by Mal Warwick.  Strathmoor Press.  Copyright 1994.  Used by permission.  Adapted for a book by Brian Kluth, "Out of the Woods: Funding Christian Camps and Conference Centers".

Click here to FORWARD this page to others   

    

 

 "MAXIMUM Generosity" -  21st Century Biblical Generosity Resources and Training ( www.kluth.org )

Home

Biblical Insights for Preaching & Teaching

 Quips, Quotes, Statistics & Stories

 Leadership Helps  

 Building Fund Projects

Financial Counseling

 Products & Copyright Reprints

Audio Messages

Speaking Ministry

BIBLICAL GENEROSITY RESOURCES FOR: Pastors   Denominations  Church Ldrs  Individuals  Fundraisers   Mags/Webs/Media

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